RetrowaveVR
Create a VR Brand & One-Page Design
Feb 15- Feb 23 2024
Problem Statement
Design a captivating landing page for the virtual reality (VR) brand's digital platform, incorporating fictitious company branding elements, to engage and captivate users while effectively communicating the brand's essence and offerings. The challenge involves blending innovative UI/UX design principles with immersive VR visuals to create an enticing user experience that showcases the brand's identity and highlights its unique selling points. The landing page should seamlessly integrate branding elements, interactive VR content, and intuitive navigation to leave a lasting impression on visitors and drive user engagement with the brand's digital platform.
Project Roles
Sole project: UX research, UX/UI Design, Branding
💡Key Research Results
Virtual Reality & Retro
→ Globally, the keywords “Retro,” and “vintage-inspired” play an important role in culture from 2020. Moreover, “Newtro” has been a new popular cultural trend in Korea, meaning modernized retro; combining “new” and “retro”. Virtual Reality is a new technology that uses special goggles to transport you to a computer-generated world. Thus, it is a fun and interesting collaboration mixing Virtual Reality and Retro and it's like going back in time but with a futuristic twist.
💡Prototype
1920 * 1080
Tools: Figma, MidJourney, FixaMotion, ChatGPT
