CREATIVE WAVE 001

SOOVIN CHOI

Digital Media Designer & Creative Marketer

I create digital experiences by understanding people, identifying problems, and transforming ideas into visual and technical solutions.

ANALOG PROCESS · DIGITAL MEDIA · WEB · AI

SELECTED WORK

CG Aero website project
001

CG Aero Corp

Launching a company's first digital presence.

Created CG Aero's online presence from the ground up by understanding business needs, improving discoverability, and building a professional digital experience for customers.

  • Website Design & Development
  • SEO Optimization
  • Google Business Profile Management
  • Search Visibility Improvement
  • GitHub + Cloudflare Deployment
Landing Pals UX design Landing Pals design process
002

Landing Pals

Designing around user connection.

Explored user challenges and designed a platform focused on improving communication and belonging.

  • User Research
  • UX/UI Design
  • Interaction Design
  • Figma Prototype
  • IterateUX Hackathon Finalist
VIEW FIGMA PROTOTYPE
Roebelenii brand concept
003

ROEBELENII

Creating a visual identity around a lifestyle experience.

Developed a self-initiated brand concept exploring how storytelling, visual direction, and digital experiences can transform a simple product into an emotional connection with audiences.

  • Art Direction
  • Brand Identity
  • AI Image Direction
  • Web Design
  • Creative Concept
VIEW PROJECT

EXPERIENCE & EDUCATION

CG Aero Corp

Office Management · Digital Media · Web Development

Manage daily office operations while supporting the company's digital growth through website development, SEO optimization, Google Business Profile management, and digital communication.

Coordinate administrative workflows, organize information, support team communication, and create practical solutions that improve both internal processes and customer experience.

San José State University

BFA Digital Media Art · Minor in Photography · Summa Cum Laude

Expanded my creative practice through digital media, visual storytelling, creative technology, photography, and interactive experiences.

Cornerstone International Community College

UI/UX Specialist Program

Developed skills in user experience design, interface design, user-centered problem solving, wireframing, prototyping, and creating digital solutions based on user needs.

Monterey Peninsula College

Associate of Arts in Photography · Summa Cum Laude

Built my creative foundation through photography, studying analog processes, composition, lighting, darkroom techniques, and visual storytelling.

Certificates & Achievements

Pinterest Media Planner Certificate
HubSpot Digital Marketing Certificate
IterateUX Long-Term Design Challenge Finalist
Cornerstone International Community College UI/UX Specialist Program

CAPABILITIES

Creative Strategy

Human-centered thinking, problem solving, visual storytelling.

Visual Design

Adobe Creative Suite, Photography, Brand Identity, AI Image Direction.

Digital Experience

HTML/CSS, Web Design, Figma, GitHub, Cloudflare.

Marketing

SEO, Google Ads, HubSpot, Social Media, Email Marketing.

Productivity

Microsoft Office Suite, Google Workspace, Research, Organization.

Professional Strengths

Self-starter, Team Collaboration, Remote Communication, Adaptability, Ownership Mindset.

ABOUT

Creative Thinking.
Practical Solutions.

I am a digital media professional who combines creativity, technology, and strategic thinking to create meaningful digital experiences.

My approach begins with understanding people. By considering the user's and customer's perspective, I identify needs, improve communication, and develop solutions through design, content, and technology.

With experience in visual storytelling, web development, digital marketing, and creative tools, I enjoy learning new technologies and turning ideas into organized, effective solutions.